Shariah observation: advertising practices of Bank Muamalat in Malaysia

• Main Authors: Haque, A. K. M. Ahasanul, Khaliq, Ahmad, Jahan, Syeada Irfath
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Limited 2010
• Subjects: HJ1438 Public Finance In Islam
• Online Access: http://irep.iium.edu.my/73990/1/2010-Article%20in%20Islamic%20Marketing%20Journal-Ahsanul-%20Khaliq%20et.al.pdf; http://irep.iium.edu.my/73990/7/73990%20Shariah%20observation%20SCOPUS.pdf; http://irep.iium.edu.my/73990/; https://www.emerald.com/insight/content/doi/10.1108/17590831011026240/full/html

The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law). The study is using descriptive method- observations, the promotional tools and practices- used by the prominent conventional banks were compared to those used b...