Factors influencing the adoption of m-commerce: an exploratory analysis

• المؤلفون الرئيسيون: Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2011
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf; http://irep.iium.edu.my/7386/; http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...