Factors influencing the adoption of m-commerce: an exploratory analysis

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...

Full description

Saved in:
Bibliographic Details
Main Authors: Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf
http://irep.iium.edu.my/7386/
http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first