Factors influencing the adoption of m-commerce: an exploratory analysis
Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...
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| Main Authors: | , |
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| 格式: | Conference or Workshop Item |
| 语言: | English |
| 出版: |
2011
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| 主题: | |
| 在线阅读: | http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf http://irep.iium.edu.my/7386/ http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf |
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| 总结: | Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent
society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations
such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce
in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of
Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this
research, an exploratory factor analysis was conducted on different measures to identify the underlying factors
influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically
significant and can affect the adoption of m-commerce. |
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