Factors influencing the adoption of m-commerce: a literature review

• المؤلفون الرئيسيون: Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2009
• الموضوعات: HF3000 By region or country
• الوصول للمادة أونلاين: http://irep.iium.edu.my/7380/1/ICABE_2009_Conference_Proceedings_Paper_2__1_.pdf; http://irep.iium.edu.my/7380/

Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others...