Factors influencing the adoption of m-commerce: a literature review
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/7380/1/ICABE_2009_Conference_Proceedings_Paper_2__1_.pdf http://irep.iium.edu.my/7380/ |
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| Summary: | Mobile Commerce also known as M-commerce is thought to be the next big phase in
technologically dependent society after following E-commerce era. Mobile commerce has been a
huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not
as flourishing in others. Many studies have been conducted using traditional adoption models and
theories (such as TAM) that mainly focus on technology aspects. A more complete understanding of
the issue requires the need to integrate. This study aims to identify some factors from the current
literature that impact the adoption of M-commerce. Based on the literature this study develops Mcommerce
adoption framework. The contribution of this research is a framework for representing
the factors that influence mobile commerce adoption. |
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