Repositioning of spa premises into the context of Islamic built environment and Muslim friendly attributes
Spas have become increasingly popular and have emerged as important profit centers for hotels. However, the uniqueness of this market has been largely overlooked in term of Shari’ah compliant to cater to Muslim needs. Therefore, the purpose of this study is to the repositioning of spa typologies, sp...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73157/1/IJARBSS2.pdf http://irep.iium.edu.my/73157/ http://hrmars.com/index.php/papers/detail/IJARBSS/5660 |
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| Summary: | Spas have become increasingly popular and have emerged as important profit centers for hotels. However, the uniqueness of this market has been largely overlooked in term of Shari’ah compliant to cater to Muslim needs. Therefore, the purpose of this study is to the repositioning of spa typologies, spatial organization and social interaction in the context of Islamic built environment. A survey was administered at 4 case studies of different spas typologies in Kuala Lumpur and Selangor to identify the new dimensions of Muslim-friendly spa concept. Cluster analysis was then applied to classify spa premises into different groups based on the typologies, services and spatial organization. Finally, the importance analysis was performed according to the groups to determine significant Shari’ah compliant or Muslim-friendly elements. Based on the finding, the spa that follows the Shari'ah compliance brings remuneration and advance the excellence of spa by implementing space organization of spa, which is considering security, privacy, also a segregation gender in space including the spa design component. It is crucial that Malaysia takes concrete steps to develop Islamic or Shari’ah compliant tourism internationally. This research is intended to provide further information on the understanding, practice, features, and requirements for Muslim-friendly spa which will help to boost Malaysia’s potential to become as one of the prominent destinations for Islamic or Shari’ah compliant tourism. |
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