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Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs

Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, suppo...

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Bibliographic Details
Main Author: Mokhtar, Aida
Format: Conference or Workshop Item
Language:English
English
Published: 2018
Subjects:
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf
http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf
http://irep.iium.edu.my/72830/
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spelling my.iium.irep.728302019-06-28T09:02:33Z http://irep.iium.edu.my/72830/ Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs Mokhtar, Aida P87 Communication. Mass media Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis. 2018-06-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf application/pdf en http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic P87 Communication. Mass media
spellingShingle P87 Communication. Mass media
Mokhtar, Aida
Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
description Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis.
format Conference or Workshop Item
author Mokhtar, Aida
author_facet Mokhtar, Aida
author_sort Mokhtar, Aida
title Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_short Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_full Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_fullStr Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_full_unstemmed Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
title_sort advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs
publishDate 2018
url http://irep.iium.edu.my/72830/14/PiCCWED5_Conference%20Program%20%26%20Presentation%20Schedule_Final.pdf
http://irep.iium.edu.my/72830/3/Mokhtar-PWD%20conf%2030June2018.pdf
http://irep.iium.edu.my/72830/
_version_ 1643620223485476864
score 13.164666

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