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Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience

Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.

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Bibliographic Details
Main Authors: Mokhtar, Aida, Samsudin, Sofiah, Sawari, Fuad
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf
http://irep.iium.edu.my/72819/
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spelling my.iium.irep.728192019-06-30T09:11:56Z http://irep.iium.edu.my/72819/ Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience Mokhtar, Aida Samsudin, Sofiah Sawari, Fuad P87 Communication. Mass media Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives. 2016-12-08 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic P87 Communication. Mass media
spellingShingle P87 Communication. Mass media
Mokhtar, Aida
Samsudin, Sofiah
Sawari, Fuad
Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
description Shariah principles should be used as guidance for Islamic advertising to the Muslim market. The Muslim market ought to be conveyed in an Islamic manner as advertising should be perceived as a form of education other than having the commercial objectives.
format Conference or Workshop Item
author Mokhtar, Aida
Samsudin, Sofiah
Sawari, Fuad
author_facet Mokhtar, Aida
Samsudin, Sofiah
Sawari, Fuad
author_sort Mokhtar, Aida
title Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_short Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_fullStr Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_full_unstemmed Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience
title_sort advertisements as reflections of ideals:shari’ah-compliant advertisements for the muslim target audience
publishDate 2016
url http://irep.iium.edu.my/72819/1/72819_ADVERTISEMENTS%20AS%20REFLECTIONS_complete.pdf
http://irep.iium.edu.my/72819/
_version_ 1643620220251668480
score 13.2014675

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