Determining intention to buy air e-tickets in Malaysia
Struggling airlines can save cost and improve profits by selling tickets online. While global sales of air e-tickets have grown over time, they are mostly from advanced nations. In developing markets like Malaysia, e-ticket sales are substantially lower. Hence, this study sets out to examine the fac...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Growing Science
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72693/1/72693_Determining%20intention%20to%20buy%20air%20e-tickets.pdf http://irep.iium.edu.my/72693/2/72693_Determining%20intention%20to%20buy%20air%20e-tickets_SCOPUS.pdf http://irep.iium.edu.my/72693/ http://www.growingscience.com/msl/Vol9/msl_2019_66.pdf |
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