Influencing factors of social commerce behavior in Saudi Arabia
Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
IEEE
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf http://irep.iium.edu.my/72293/ https://ieeexplore.ieee.org/document/8716463 |
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