Celebrity-fan engagement on Instagram and its influence on the perception of hijab culture among Muslim women in Malaysia

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A.Manaf, Aini Maznina
• Format: Article
• Language: English; English; English
• Published: Penerbit UKM Press 2019
• Subjects: HQ1101 Women. Feminism; LC65 Social aspects of education
• Online Access: http://irep.iium.edu.my/71446/1/71446_Celebrity-fan%20engagement%20on%20Instagram.pdf; http://irep.iium.edu.my/71446/7/71446%20Celebrity-fan%20engagement%20on%20instagram%20SCOPUS.pdf; http://irep.iium.edu.my/71446/13/71446_Celebrity-Fan%20Engagement%20on%20Instagram%20and%20Its%20Influence%20on%20The%20Perception%20of%20Hijab%20Culture%20Among%20Muslim%20Women%20in%20Malaysia_WOS.pdf; http://irep.iium.edu.my/71446/; http://ejournal.ukm.my/mjc/article/view/31954/9184; https://doi.org/10.17576/JKMJC-2019-3501-19

Celebrities who use Instagram can influence their female followers in many ways, for instance, in influencing their perceptions on body image, adoption of healthy eating lifestyles, and persuading them to purchase products or services endorsed by these celebrities. Accordingly, this study aims to ex...