Mapping the sensory values in the core zone area of Melaka world heritage site

The influence of sensory experience in generating positive tourist experience has emerged to be a cutting-edge trend in studies pertaining to geography and marketing in tourism, particularly in terms of tourism sense-making. The literature has projected absence of the fundamental comprehension relat...

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Bibliographic Details
Main Authors: Abd Rahman, Nur Hidayah, Ismail, Hairul Nizam, Khalifah, Zainab
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
Online Access:http://irep.iium.edu.my/71123/1/71123_Mapping%20the%20sensory%20values.pdf
http://irep.iium.edu.my/71123/
https://www.anadolu.edu.tr/en/academics/faculties/330/turizm-fakultesi/announcements
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