The role of local leadership in community-based rural homestay in Malaysia
This conceptual research intended to highlight the emergent concept of local leadership in Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and progress of local participation in CBRH also become the focal point to be discussed. Undeniably, Community-Based Rural Hom...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Readers Insight Publisher
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68838/1/307-Article%20Text-SAA.pdf http://irep.iium.edu.my/68838/ |
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| Summary: | This conceptual research intended to highlight the emergent concept of local leadership in
Community-Based Rural Homestay (CBRH) in Malaysia. In addition, the development and
progress of local participation in CBRH also become the focal point to be discussed.
Undeniably, Community-Based Rural Homestay become a vehichle and development for
local community to enhance their socioeconomy through engagement as homestay operators.
Ministry of Tourism and Culture put a lot effort to improve infrastructure and facilities in
every homestay providers to boost up tourist arrival. Apart of being source of income to local
community, CBRH also offers various local product, quality rural experience and culture
preservation and conservation for tourist. Thus, CBRH programme has proved as a platform
for local community empowerment and distributed benefir as individual or collective basis.
Most of the homestay operator motivated to participate in this programme due to value-added
to their source of income and medium for them to promote their local culture to tourist.
However, incompetent leaders to lead the CBRH initiatives become a challenge to homestay
operator as they need a proactive leaders to drive and facilitate them in order to handle tourist
and homestay operation. |
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