Measuring the corporate brand image of Islamic banking institutions
The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Isl...
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Faculty of Management, UTM Johor Bahru
2018
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Online Access: | http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf http://irep.iium.edu.my/68463/ |
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my.iium.irep.684632018-12-21T02:17:43Z http://irep.iium.edu.my/68463/ Measuring the corporate brand image of Islamic banking institutions Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image. Faculty of Management, UTM Johor Bahru 2018-05 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished) |
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HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance |
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HB126.4 Islamic Economics HF5410 Marketing. Distribution of products HG1501 Banking HG3368 Islamic Banking and Finance Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni Measuring the corporate brand image of Islamic banking institutions |
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The measurement of image in the banking sector is important especially to understand customer’s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image. |
format |
Conference or Workshop Item |
author |
Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
author_facet |
Ab Hamid, Siti Ngayesah Wan Jusoh, Wan Jamaliah Maulan, Suharni |
author_sort |
Ab Hamid, Siti Ngayesah |
title |
Measuring the corporate brand image of Islamic banking institutions |
title_short |
Measuring the corporate brand image of Islamic banking institutions |
title_full |
Measuring the corporate brand image of Islamic banking institutions |
title_fullStr |
Measuring the corporate brand image of Islamic banking institutions |
title_full_unstemmed |
Measuring the corporate brand image of Islamic banking institutions |
title_sort |
measuring the corporate brand image of islamic banking institutions |
publisher |
Faculty of Management, UTM Johor Bahru |
publishDate |
2018 |
url |
http://irep.iium.edu.my/68463/1/68463_Measuring%20the%20Corporate%20Brand%20image.pdf http://irep.iium.edu.my/68463/ |
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1643618605144735744 |
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13.18916 |