Prospects of 3G service: a study on Malaysian customer perspectives
This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the...
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The Institute for the Management of Information Systems
2009
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Online Access: | http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf http://irep.iium.edu.my/6691/ http://www.imis.ac.in/pratibimba.html |
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my.iium.irep.66912011-11-21T17:21:42Z http://irep.iium.edu.my/6691/ Prospects of 3G service: a study on Malaysian customer perspectives Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri TK5101 Telecommunication. Including telegraphy, radio, radar, television This study focused on identifying factors related to the adoption or rejection of 30 service by consumers in Malaysia. The research findings indicate that age and gender influence the adoption decision. These findings prevailed when age groups view differences in terms of (1) loyalty towards the existing mobile service provider and (2) the perceived greater convenience afthe current 2G/2.5G service. The gender perspective also showed significant differences in terms of the importance to access 30 services and loyalty branding. Cluster analysis was conducted to identify customer groupings based on similarity in patterns ofadoption among consumers. Two cluster groups with different adoption pallerns emerged. Cluster 2 is comprised of a higher income group with the tendency to adopt 30 service since they have the earning capacity whereas cluster 1 is largely of middle income holders. Females represent the majority in cluster 1 whereas cluster 1 is dominated by males. The Institute for the Management of Information Systems 2009-06 Article REM application/pdf en http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf Haque, A. K. M. Ahasanul and Khatibi, Ali and Borucki, Chet and Ab. Yajid, Mohd. Shukri (2009) Prospects of 3G service: a study on Malaysian customer perspectives. Pratibimba - The Journal of IMIS, 9 (1). pp. 7-34. ISSN 0972-5466 http://www.imis.ac.in/pratibimba.html |
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TK5101 Telecommunication. Including telegraphy, radio, radar, television Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri Prospects of 3G service: a study on Malaysian customer perspectives |
description |
This study focused on identifying factors related to the adoption or rejection of 30
service by consumers in Malaysia. The research findings indicate that age and gender
influence the adoption decision. These findings prevailed when age groups view
differences in terms of (1) loyalty towards the existing mobile service provider and (2)
the perceived greater convenience afthe current 2G/2.5G service. The gender perspective
also showed significant differences in terms of the importance to access 30 services and
loyalty branding. Cluster analysis was conducted to identify customer groupings based
on similarity in patterns ofadoption among consumers. Two cluster groups with different
adoption pallerns emerged. Cluster 2 is comprised of a higher income group with the
tendency to adopt 30 service since they have the earning capacity whereas cluster 1 is
largely of middle income holders. Females represent the majority in cluster 1 whereas
cluster 1 is dominated by males. |
format |
Article |
author |
Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri |
author_facet |
Haque, A. K. M. Ahasanul Khatibi, Ali Borucki, Chet Ab. Yajid, Mohd. Shukri |
author_sort |
Haque, A. K. M. Ahasanul |
title |
Prospects of 3G service: a study on Malaysian customer perspectives |
title_short |
Prospects of 3G service: a study on Malaysian customer perspectives |
title_full |
Prospects of 3G service: a study on Malaysian customer perspectives |
title_fullStr |
Prospects of 3G service: a study on Malaysian customer perspectives |
title_full_unstemmed |
Prospects of 3G service: a study on Malaysian customer perspectives |
title_sort |
prospects of 3g service: a study on malaysian customer perspectives |
publisher |
The Institute for the Management of Information Systems |
publishDate |
2009 |
url |
http://irep.iium.edu.my/6691/1/Prospects_of_3G_Service_-_A_Study_on_Malaysian_Customer_Perspectives.pdf http://irep.iium.edu.my/6691/ http://www.imis.ac.in/pratibimba.html |
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1643605792502317056 |
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13.18916 |