Instagram and political storytelling among Malaysian politicians during the 14th General Election

• Main Author: Mohamed, Shafizan
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2018
• Subjects: H61.8 Communication of information; JQ715 Politics and Government in Malaysia; JQ719 Elections in Malaysia
• Online Access: http://irep.iium.edu.my/66527/5/66527%20schedule.pdf; http://irep.iium.edu.my/66527/6/66527%20slides.pdf; http://irep.iium.edu.my/66527/

This paper delineates the strategic use of Instagram in the Malaysian 14th General Election held in May 2018. Based on a comprehensive visual analysis of Instagram posts from several prominent candidates, this contribution analyzes important areas of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidates, this study shows how Malaysian politicians makes use of a digital platform in order to project and manage desired images.