Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy

• Main Author: Mokhtar, Aida
• Format: Article
• Language: English
• Published: Zes Rokman Resources 2019
• Subjects: HM435 History of sociology. History of sociological theory. School of sociology
• Online Access: http://irep.iium.edu.my/65584/1/65584_Empowerment%20through%20advertisements.pdf; http://irep.iium.edu.my/65584/; http://www.ijcwed.com/wp-content/uploads/2019/04/PiCCWED7_040-1.pdf

Media messages are capable of fashioning our perception of reality through the empowerment of distinctive images of people with special needs. Without the existence of special needs representation in advertising, the inclusion of people with special needs in mainstream society could be absent. The...