Factors influencing satisfaction on YouTube usage among students

YouTube is one of the social networking sites using a video and it is very attractive among the young generation especially students. Therefore, this study aims to determine the relationship among perception, attitude, behavior, impact and satisfaction of YouTube usage and to identify the best predi...

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Bibliographic Details
Main Authors: Nazari, Nur Syahirah, Wok, Saodah
Format: Conference or Workshop Item
Language:English
English
Published: 2018
Subjects:
Online Access:http://irep.iium.edu.my/65443/1/PACA%20-%20%20Ira%20-%20FACTOR%20INFLUENCING%20SATISFACTION%20IN%20YOUTUBE.pdf
http://irep.iium.edu.my/65443/9/65443_Factors%20Influencing%20Satisfaction.pdf
http://irep.iium.edu.my/65443/
http://www.ums.edu.my/v5/announcement-link-3/6418-12th-biennial-convention-of-the-pacific-and-asian-communication-paca
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