Halal Small and Medium Enterprises (SMEs) in direct selling industry: preliminary evidence from Malaysia

• Main Author: Abdullah, Moha Asri
• Format: Conference or Workshop Item
• Language: English
• Published: PSU 2018
• Subjects: H Social Sciences (General); HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/64825/1/64825_Halal%20Small%20and%20Medium%20Enterprises%20%28SMEs.pdf; http://irep.iium.edu.my/64825/; http://halalinst.psu.ac.th/i-chips/

Halal industry has become a new growth sector in the global economy and direct selling industry has expanded its value tremendously over decades. In view of fast rising halal industry and direct selling industry, there has been an increase in Halal Small and Medium Enterprises (SMEs) involves, not o...