Computational visualization of customer mood using affective space model approach

• Main Authors: Kamaruddin, Norhaslinda, Handayani, Dini Oktarina Dwi, Abdul Rahman, Abdul Wahab
• Format: Conference or Workshop Item
• Language: English; English
• Published: IOS Press 2017
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/63005/13/63005-Computational%20visualization%20of%20customer%20mood%20using%20afective%20space%20model%20approach.pdf; http://irep.iium.edu.my/63005/2/63005%20Computational%20Visualization%20of%20Customer%20Mood%20Using%20Affective%20%20SCOPUS.pdf; http://irep.iium.edu.my/63005/; http://ebooks.iospress.nl/volumearticle/47573

Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or servi...