GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters

• Main Authors: Ahmad, Zeti Azreen, S.Y. Ahmed, Ismail, Wakichan, Hartini, Halem, Hazwani, Hussin, Siti Haslina, Ganiyu, Mutiu Adekunle
• Format: Article
• Language: English; English
• Published: Penerbit UKM 2017
• Subjects: H Social Sciences (General); H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/60021/1/GE13%20The%20Influence%20of%20Ethnic%20Newspapers.pdf; http://irep.iium.edu.my/60021/7/60021-GE%2013-SCOPUS.pdf; http://irep.iium.edu.my/60021/; http://ejournal.ukm.my/mjc/article/view/19087/6112

This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...