Measuring customer perceptions index using CMAC speech emotion mapping

• Main Authors: Kamaruddin, Norhaslinda, Abdul Rahman, Abdul Wahab
• Format: Conference or Workshop Item
• Language: English; English
• Published: IEEE Computer Society 2014
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf; http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf; http://irep.iium.edu.my/58455/; http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6836605

Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey...