i-Tube: revolutionise the way of delivering Islamic edutainment content

• Main Authors: Ahmad Dahlan, Abdul Rahman, Ahmad Mukhtar, Atiqah, Zahari, Nabihah, Awang, Siti Nurasyikin, Muhammad, Muhd. Rosydi
• Format: Article
• Language: English
• Published: Research Publish Journals 2017
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/56971/1/IJCSITR_April17_i-Tube%20Revolutionize.pdf; http://irep.iium.edu.my/56971/; http://www.researchpublish.com//journalss/IJCSITR

Social video has exploded in the past years and it is an important part of the online experience that grows exponentially. Today, YouTube has become the largest user-driven video content provider in the world; it has become a major platform for disseminating multimedia information. We can see a lot of advantages and disadvantages of this channel. It is a good platform for people to find and share information, reach people globally and also a best marketing platform to promote and sell products. However, there are inappropriate contents in YouTube which pose negative effects to the viewers. As a Muslim, it is an obligation to seek for knowledge and avoid from seeing inappropriate things. This paper proposes an edutainment video platform that adhere to Islamic guidelines and principles. This idea can be a stepping stone for the promotion of Islamic ambience in the context of social network environment.