Embracing social media: the change and disruption to public relations practices in Malaysia

• Main Author: Ahmad, Zeti Azreen
• Format: Article
• Language: English; English; English
• Published: Penerbit UKM Press 2019
• Subjects: P87 Communication. Mass media; P94 Communication and Islam; T10.5 Communication of technical information
• Online Access: http://irep.iium.edu.my/54652/1/54652_Embracing%20social%20media.pdf; http://irep.iium.edu.my/54652/7/54652%20Embracing%20social%20media%20SCOPUS.pdf; http://irep.iium.edu.my/54652/13/54652_Embracing%20Social%20Media%20The%20Change%20and%20Disruption%20to%20Public%20Relations%20Practices%20in%20Malaysia_WOS.pdf; http://irep.iium.edu.my/54652/; http://ejournal.ukm.my/mjc/article/view/31956/9181; https://doi.org/10.17576/JKMJC-2019-3501-21

This research is not intended to examine on the advantages of using social media at work but to explore the constraint and challenges imposed by social media to PR practitioners at work. The study argues that beside positive effects, social media could also bring great challenge to PR practices that...