Identification of design factors that contribute to the success of business premises at public plaza in urban tourism areas

• Main Authors: Harun, Nor Zalina, Zakariya, Khalilah, Mansor, Mazlina
• Format: Conference or Workshop Item
• Language: English; English
• Published: INSPEN 2016
• Subjects: NA9000 Aesthetics of cities. City planning and beautifying
• Online Access: http://irep.iium.edu.my/53965/1/2016%20NAPREC%20Conference%20Paper.pdf; http://irep.iium.edu.my/53965/6/Identification%20of%20design%20factors%20that%20contribute%20to%20the%20success%20of%20business%20premises%20at%20public%20plaza%20in%20urban%20tourism%20areas.pdf; http://irep.iium.edu.my/53965/

This research examines design factors that contribute to the contribute to the operations and success of the business premises selling souvenirs and local products for tourists at the Heritage Bazaar in Dataran Pahlawan, Melaka. These business premises were previously kiosks ans stalls that sold mer...