Modeling user's trust in M-commerce acceptance: a conceptual framework in context of Pakistan

• Main Authors: Rind, M. Malook, Koondhar, M. Yaqoob, Hyder, Mansoor, Shah, Asadullah
• Format: Conference or Workshop Item
• Language: English; English
• Published: Institute of Electrical and Electronics Engineers Inc. 2016
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://irep.iium.edu.my/53918/1/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce.pdf; http://irep.iium.edu.my/53918/2/53918_Modeling%20User%27s%20Trust%20in%20M-Commerce_SCOPUS.pdf; http://irep.iium.edu.my/53918/; http://ieeexplore.ieee.org/document/7478737/

With the emergence of internet and World Wide Web, traditional businesses got a new opportunity to compete globally. Traditional bricks-and-mortar businesses became electronic business (e-business) by utilizing Information and Communication Technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used Technology Acceptance Model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with the adoption of M-commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. © 2015 IEEE.