The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences

• Main Authors: Kayadibi, Saim, Maulan, Suharni, Haneef, Mohamed Aslam, Alimova, Shakhnoza
• Format: Conference or Workshop Item
• Language: English
• Published: Istanbul Sabahattin Zaim University (IZU), International Islamic University Malaysia (IIUM), Centre for Islamic Economics (CIE) 2016
• Subjects: BP1 Islam; BP170.2 Benevolent work. Social work. Welfare work, etc; H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/52416/9/article%20Saim%20IZU%20evidences.pdf; http://irep.iium.edu.my/52416/; http://www.izu.edu.tr/en-US/sbe/News/international-symposium-on-waqf-and-higher-education/2994/NewsDetail.aspx

Financial instability affects many countries throughout the globe, including Malaysia where the situation enforces higher education institutions to find their own sources of fund to fulfil financial needs of the Institutions. One way to handle the financial requirements of higher education institutions is through the establishment of Waqaf institutions as a new source of fund. Successful Waqaf activities can help to achieve financial aims and goals of higher education institutions. It is well known that Turkey has been the center of Waqaf tradition throughout the history with long lasting experiences. These glorious experiences can be learned and the suitable Waqaf models can be applied at higher education institutions to boost its financial ability. Therefore, this paper aims to explore marketing strategy, namely relationship marketing to promote Waqaf fund establishment at higher education institutions in Malaysia. This paper examines the variables of relationship marketing for the success of Waqaf. It is hoped that this paper will sheds light on how a Waqaf fund establishment can successfully help to achieve the financial goals of higher education institutions.