A test of technology acceptance model in the use of social media among PR practitioners in Nigeria

• Main Authors: Syed Abdullah Idid, Syed Arabi, El-Kasim, Mukhtar
• Format: Article
• Language: English; English
• Published: Taylor's University 2016
• Subjects: H61.8 Communication of information; P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/51982/1/A%20Test%20of%20Technology%20Acceptance%20Model%20in%20the%20Use%20of%20Social%20Media%20among%20PR%20Practitioners%20in%20Nigeria.pdf; http://irep.iium.edu.my/51982/7/51982_A%20test%20of%20technology%20acceptance%20model%20in%20the%20use%20of%20social%20media%20among%20PR%20practitioners%20in%20Nigeria_Scopus.pdf; http://irep.iium.edu.my/51982/; http://search.taylors.edu.my/journal/journal.htm

Many public relations scholars believed that, the emergence of social media has accentuated the public relations practice in recent times. Social media provides public relations practitioners opportunities for creating, sharing, posting, documenting as well as interacting communication content on th...