Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Comm...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
The Institute of Electrical and Electronics Engineers, Inc.
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50919/4/50919.pdf http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf http://irep.iium.edu.my/50919/ http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7478737 |
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| Summary: | With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally.
Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. |
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