Corporate image of zakat institutions in Malaysia

• Main Authors: Ab Hamid, Siti Ngayesah, Wan Jusoh, Wan Jamaliah
• Format: Article
• Language: English
• Published: Universiti Kebangsaan Malaysia 2016
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/49903/1/2016_-_corp_image_of_zakat_institution_-_siti%26wan.pdf; http://irep.iium.edu.my/49903/; http://www.ukm.my/geografia/v1/index.php

The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve...