The enlightenment from Malaysian consumers' perspective towards cosmetic products

• Main Authors: Ayob, Ain, Awadh, Ammar Ihsan Jawad, Md. Jaffri, Juliana, Jamshed, Shazia Qasim, Ahmad, Hawa Mas Azmar, Ab. Hadi, Hazrina
• Format: Article
• Language: English
• Published: Wolters Kluwer ‑ Medknow 2016
• Subjects: RS Pharmacy and materia medica
• Online Access: http://irep.iium.edu.my/49613/1/Qualitative_paper.pdf; http://irep.iium.edu.my/49613/; http://www.jpbsonline.org/preprintarticle.asp?id=174232;type=0

Backgrounds : Variety of cosmetic products was used in our daily life yet the amount and types of the cosmetic products used by the consumers were varied, which may be due to the different perspectives held by each of the consumers. Objectives : To explore consumers’ perspectives towards cosmetic...