'Kawaii' culture evaluation in Malaysia

• Main Authors: Abdul Rahman, Julaila, Md Fudzee, Farhana, Furuya, Shigeru
• Format: Conference or Workshop Item
• Language: English; English; English; English
• Published: 2014
• Subjects: H Social Sciences (General); HM621 Culture; NX Arts in general
• Online Access: http://irep.iium.edu.my/49567/1/for_IREP_02.pdf; http://irep.iium.edu.my/49567/4/Tesshi_sijil.pdf; http://irep.iium.edu.my/49567/5/COVER_AND_TABLE_OF_CONTENT_E_PROCEEDING_TESSHI.pdf; http://irep.iium.edu.my/49567/9/Pages_from_eProceedings_TeSSHI_2014.pdf; http://irep.iium.edu.my/49567/

Japanese kawaii culture has been popular throughout the world recently. It influences the socio-economy in areas of fashion, tourism, transportation, etc. which can be seen clearly. In Malaysia, the kawaii culture is getting popular among young people through the fashion. The research aim is to o...