Volatile but cue-laden: measuring agenda-setting in the online newspaper environment

After more than four decades of charting a paradigmatic direction in media effects research, agenda-setting has witnessed and survived enormous challenges to its main thesis. Despite the unending efforts of scholars to explicate the theoretical and logical mechanisms of the theory, the ever dynam...

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Bibliographic Details
Main Authors: Mustapha, Lambe Kayode, Wok, Saodah
Format: Article
Language:English
Published: University Malaya Press 2015
Subjects:
Online Access:http://irep.iium.edu.my/47045/1/31122015_Mustapha_MJMS_Article_published.pdf
http://irep.iium.edu.my/47045/
http://e-journal.um.edu.my/public/index.php
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