Community perceptions of behaviour change communication interventions of the maternal neonatal and child health programme in rural Bangladesh: An exploratory study

• Main Authors: Rahman, Atiya, Leppard, Margaret, Rashid, Sarawat, Jahan, Nauruj, Nasreen, Hashima E
• Format: Article
• Language: English; English
• Published: BioMed Central 2016
• Subjects: RA0421 Public health. Hygiene. Preventive Medicine
• Online Access: http://irep.iium.edu.my/45438/1/Community%20Perceptions%20of%20Behaviour%20Change.pdf; http://irep.iium.edu.my/45438/13/45438_community%20perception_scopus_wos.pdf; http://irep.iium.edu.my/45438/; https://bmchealthservres.biomedcentral.com/articles?tab=keyword&searchType=journalSearch&sort=PubDate&volume=16&page=6

Background: This qualitative study explored community perceptions of the components of the behaviour change communication (BCC) intervention of the BRAC Improving Maternal, Neonatal and Child Survival (IMNCS) programme in rural Bangladesh. Methods: Semi-structured interviews, key informant interv...