Consumer behavior dynamics of chinese minorities
Purpose – Meat consumption decisions within a religious context can differ significantly from purchase decisions where religion does not play a key role. The purpose of this study is to investigate the determinants of Halal meat consumption within a Chinese Muslim population using the “marketing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44496/4/JTMC-10-2013-0038.pdf http://irep.iium.edu.my/44496/ http://www.emeraldinsight.com/loi/jtmc |
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