How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia

This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Mala...

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Bibliographic Details
Main Authors: Rafia, Afroz, Rahman, Mohammed Ataur, Masud, Muhammad Mehedi, Akhtar, Rulia, Duasa, Jarita
Format: Article
Language:English
English
Published: Sage Publications 2015
Subjects:
Online Access:http://irep.iium.edu.my/43885/1/article-2015.pdf
http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf
http://irep.iium.edu.my/43885/
http://eua.sagepub.com/content/by/year
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