How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia

• Main Authors: Rafia, Afroz, Rahman, Mohammed Ataur, Masud, Muhammad Mehedi, Akhtar, Rulia, Duasa, Jarita
• Format: Article
• Language: English; English
• Published: Sage Publications 2015
• Subjects: H Social Sciences (General); J General legislative and executive papers
• Online Access: http://irep.iium.edu.my/43885/1/article-2015.pdf; http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf; http://irep.iium.edu.my/43885/; http://eua.sagepub.com/content/by/year

This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Mala...