Islamic advertising: celebrating perfect moral vision
Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that i...
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40298/1/ISLAMIC_ADVERTISING_presentation_20Oct2014.pdf http://irep.iium.edu.my/40298/2/I-COME14_ConferenceSchedule%28Updated%29.pdf http://irep.iium.edu.my/40298/ |
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| Summary: | Advertisements could be guided by the Facets of Model of Effects that encompass perception, emotional, cognition, association, persuasion, and behavior facets. Islam is a way of life. There are Islamic principles guiding communication including advertising. This paper discusses on advertising that is acceptable to Islam; one that celebrates perfect moral vision.
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