Customer perception towards relationship marketing practices in Takaful industry

• Main Authors: Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2013
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/40218/1/037_155_4thICBER2013_Proceeding_p0450.pdf; http://irep.iium.edu.my/40218/4/000_000_4thICBER2013_Proceeding_Content.pdf; http://irep.iium.edu.my/40218/; http://www.internationalconference.com.my/proceeding/icber2013_proceeding/037_155_4thICBER2013_Proceeding_p0450.pdf

In certain business organization, acknowledging public perception towards their business practices may give a positive impact towards the future business performance. Similarly, to ensure the sustainable of Takaful industry as an alternative Islamic insurance, getting customers’ percepti...