An examination of cultural-economic model and public relations in the Malaysian Islamic banking system
By adopting the study of cultural-economic model of Gaither and Kandari (2014), the current study was designed to analyse the cultural-economic model of public relations practice of two prominent Islamic banks (full-fledged Islamic bank and Islamic window bank ) in Malaysia by focusing on their comm...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39843/10/examination.pdf http://irep.iium.edu.my/39843/ |
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