Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
The purpose of this research is to study the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for measuring the relationship from young M...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EuroJournals Publishing, Inc.
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf http://irep.iium.edu.my/3966/ |
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| Summary: | The purpose of this research is to study the relationship between religiosity, ethnocentrism
and corporate image towards the perception of purchasing foreign goods by the young
Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for
measuring the relationship from young Muslim consumers in Klang Valley area. Finally,
230 questionnaires became validated and tested for further statistical analysis through
exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural
equation modelling (SEM) was applied for testing the hypotheses of the study. Among all
the variables, corporate image and ethnocentrism behavior plays the most significant on the
perception of young Muslim consumer’s before purchasing foreign made products. The
added value of this paper is to link between theory and practice, and explore the religiosity
and ethnocentrism behavior on young Muslim consumer’s purchase decisions of foreign
products. Few researches have conducted over the years under the young Muslim
consumers that investigated the relationship between religiosity and ethnocentrism
perspective. Moreover, this relatively new issue remains largely undiscovered by
researchers under various market environments. |
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