Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
JM Academy
2010
|
| 主题: | |
| 在线阅读: | http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf http://irep.iium.edu.my/3950/ http://www.jmijitm.com/jmijmr.php |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|