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Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’

The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...

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Main Authors: Haque, A. K. M. Ahasanul, Rahman, Sabbir, Abd. Manaf, Noor Hazilah
Format: Article
Language:English
Published: JM Academy 2010
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf
http://irep.iium.edu.my/3950/
http://www.jmijitm.com/jmijmr.php
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spelling my.iium.irep.39502011-12-07T02:43:28Z http://irep.iium.edu.my/3950/ Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’ Haque, A. K. M. Ahasanul Rahman, Sabbir Abd. Manaf, Noor Hazilah HF5001 Business. Business Administration The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were applied to proof the hypotheses. The research results highlighted that the Malaysian consumers are very much influenced by ethnocentrism and their demographic backgroumd before they purchase any products. The results of this Research also suggest that a significant proportion of consumers' are not interested in country-of-origin, brand image, product quality information before making a purchase decision. JM Academy 2010-11 Article REM application/pdf en cc_by_nc http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Abd. Manaf, Noor Hazilah (2010) Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’. JM International Journal of Management Research (JMIJMR), 1 (1). pp. 88-99. ISSN 2229-4562 http://www.jmijitm.com/jmijmr.php
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Rahman, Sabbir
Abd. Manaf, Noor Hazilah
Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
description The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor analysis and structural equation modeling were applied to proof the hypotheses. The research results highlighted that the Malaysian consumers are very much influenced by ethnocentrism and their demographic backgroumd before they purchase any products. The results of this Research also suggest that a significant proportion of consumers' are not interested in country-of-origin, brand image, product quality information before making a purchase decision.
format Article
author Haque, A. K. M. Ahasanul
Rahman, Sabbir
Abd. Manaf, Noor Hazilah
author_facet Haque, A. K. M. Ahasanul
Rahman, Sabbir
Abd. Manaf, Noor Hazilah
author_sort Haque, A. K. M. Ahasanul
title Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
title_short Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
title_full Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
title_fullStr Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
title_full_unstemmed Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
title_sort factors influencing consumers' perception in the choice of consumers’ products: a sem approach on malaysian consumers’
publisher JM Academy
publishDate 2010
url http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf
http://irep.iium.edu.my/3950/
http://www.jmijitm.com/jmijmr.php
_version_ 1643605240694439936
score 13.154905

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