Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
JM Academy
2010
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| 主題: | |
| オンライン･アクセス: | http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf http://irep.iium.edu.my/3950/ http://www.jmijitm.com/jmijmr.php |
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