E-Commerce and ethical web design applying the BBBonline guidelines on Malaysian website

• Main Authors: Hussin, Husnayati, Suhaimi, Mohd Adam, Mustafa, Maram
• Format: Article
• Language: English
• Published: Zarqa University, Jordan 2005
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/38656/1/E-Commerce_and_ethical_web_design_Applying_the_BBBonline_guidelines_on_Malaysian_website.pdf; http://irep.iium.edu.my/38656/; http://ccis2k.org/iajit/PDF/vol.2,no.3/7-Husnayati.pdf

The aim of this study is to find out to what extent Malaysian companies incorporate trustworthy elements on their websites. The study provides a detail website evaluation based on the principles for ethical online business provided by the BBBOnline guidelines. The five principles used as an evaluation instrument are: (1) Truthful and accurate communication, (2) Disclosure, (3) Information practices and security, (4) Customer satisfaction, and (5) Protecting children. The study selected ten Malaysian-based companies which adopt e-commerce as part of their business. The finding of the study indicate that some principles are well-adhered to, while others need more attention.