Al Wakalah and its impact on the growth and performance of Takaful companies: a Malaysian case

• Main Authors: Annuar, Hairul Azlan, Rosly, Saiful Azhar, Abdul Rashid, Hafiz Majdi
• Format: Article
• Language: English
• Published: European Center for Peace and Development of the University for Peace 2004
• Subjects: HF5601 Accounting. Bookkeeping
• Online Access: http://irep.iium.edu.my/3469/1/Al_wakalah_and_its_impact_on_the_growth_and_performance_of_takaful_companies.pdf; http://irep.iium.edu.my/3469/

Marketing Islamic insurance (takaful) products does not imply exploiting the religious factor alone. Equally important is the marketing channel. As a marketing tool the agency system is vital. Insurance agents who sell policies are not employees of insurance companies. They work on a commission basi...