Do consumers in Pakistan understand the concept of generic medicines? A quantitative insight

• Main Authors: Siddiqui, Mohammad Jamshed Ahmad, Jamshed, Shazia Qasim, Ibrahim, Mohamed Izham, Hassali, Mohamed Azmi, Babar, Zaheer-ud-din, Alkalami, Ramdan
• Format: Article
• Language: English
• Published: Elsevier 2012
• Subjects: RS Pharmacy and materia medica
• Online Access: http://irep.iium.edu.my/32662/1/RSAP_2012_e16_MJS.pdf; http://irep.iium.edu.my/32662/; http://www.sciencedirect.com/science/journal/15517411/8

Objectives: Developing countries are struggling with the high cost of treatment and generic medicines could be instrumental in curtailing the cost of treatment and reduce healthcare expenditures. Pakistan is not an exception to this issue. This study is a mere attempt to explore the knowledge and p...