The influence of colour on memory performance: a review

• Main Authors: Dzulkifli, Mariam Adawiah, Mustafar, Mohamad Faiz
• Format: Article
• Language: English
• Published: Universiti Sains Malaysia 2013
• Subjects: BF173 Psychoanalysis; H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/29469/1/Dzulkifli_%26_Mustafar_mjms-20-2-003.pdf; http://irep.iium.edu.my/29469/

Human cognition involves many mental processes that are highly interrelated, such as perception, attention, memory, and thinking. An important and core cognitive process is memory, which is commonly associated with the storing and remembering of environmental information. An interesting issue in memory research is on ways to enhance memory performance, and thus, remembering of information. Can colour result in improved memory abilities? The present paper highlights the relationship between colours, attention, and memory performance. The significance of colour in different settings is presented first, followed by a description on the nature of human memory. The role of attention and emotional arousal on memory performance is discussed next. The review of several studies on colours and memory are meant to explain some empirical works done in the area and related issues that arise from such studies.