Characteristics of better performing manufacturing companies in new product development success

• Main Author: Wan Jusoh, Wan jamaliah
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HF5410 Marketing. Distribution of products
• Online Access: http://irep.iium.edu.my/27511/1/poster_ID_1516-Dr_Wan_Jamaliah.ppt; http://irep.iium.edu.my/27511/

The contribution of new products to corporate growth and survival has long been acknowledged. However, not much is known about the differences in characteristics of better performing compared to lesser performing companies in new product development. Therefore, it is the aim of this study to investigate the characteristics of better performing companies compared to lesser performing companies in successful new product development. The fieldwork for this research was carried out by way of a large scale mail survey. Data collected from 185 Malaysian manufacturing companies revealed that there are significant differences exist between the better performing and lesser performing companies with regards to their strategic orientation, launching of new products activities, production skills and resources, ability to develop unique, superior and technologically innovative products. These findings could provide guidance and assistance for those companies seeking for ways to improve their new product performance record. The findings so far suggest that factors that have strong influence on new product development success are all within the control of management.