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Case studies as a learning tool in marketing to undergraduates

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Bibliographic Details
Main Authors: Mohd Redzuan, Nurul Atikah, Ismail, Yusof
Format: Book Chapter
Published: IIUM Press 2011
Subjects:
HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/25863/
http://rms.research.iium.edu.my/bookstore/default.aspx
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spelling my.iium.irep.258632012-09-27T08:13:38Z http://irep.iium.edu.my/25863/ Case studies as a learning tool in marketing to undergraduates Mohd Redzuan, Nurul Atikah Ismail, Yusof HF5001 Business. Business Administration HF5410 Marketing. Distribution of products IIUM Press 2011 Book Chapter REM Mohd Redzuan, Nurul Atikah and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 73-77. ISBN 978-967-418-186-4 http://rms.research.iium.edu.my/bookstore/default.aspx
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
topic HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
spellingShingle HF5001 Business. Business Administration
HF5410 Marketing. Distribution of products
Mohd Redzuan, Nurul Atikah
Ismail, Yusof
Case studies as a learning tool in marketing to undergraduates
format Book Chapter
author Mohd Redzuan, Nurul Atikah
Ismail, Yusof
author_facet Mohd Redzuan, Nurul Atikah
Ismail, Yusof
author_sort Mohd Redzuan, Nurul Atikah
title Case studies as a learning tool in marketing to undergraduates
title_short Case studies as a learning tool in marketing to undergraduates
title_full Case studies as a learning tool in marketing to undergraduates
title_fullStr Case studies as a learning tool in marketing to undergraduates
title_full_unstemmed Case studies as a learning tool in marketing to undergraduates
title_sort case studies as a learning tool in marketing to undergraduates
publisher IIUM Press
publishDate 2011
url http://irep.iium.edu.my/25863/
http://rms.research.iium.edu.my/bookstore/default.aspx
_version_ 1643609021889904640
score 13.160551

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